Branding – Website
Hey Presta are a bike servicing and detailing business. With a seed of an idea, and no name for the business, I worked closely with the owner to create and develop both the brand name and identity.
Whilst researching I discovered that Presta is a type of bike valve, which made me think of the phrase "Hey Presto!" announcing the successful completion of a trick, or to suggest that something has been done so easily that it seems to be magic. This notion of something being done with ease was the perfect fit for the business, due to one of their main USP's being a collection / delivery service. And so was born the name "Hey Presta!"
Due to the delivery offering of the business the van is an integral marketing tool, with a bold design that would be easily recognisable. The branding was carefully created with this in mind, as well as being ever mindful to appeal to all adults, not just elite cyclists.